huh. Never knew there was Bjorn Borg underwear before! Read more

huh. Never knew there was Bjorn Borg underwear before! Read more

and they run should run the package. don't want to deny them the package. that's where the ratings are. i even like watching the package at times. but why not toss a 20 second race on—like the one that just finished—on NBC or Bravo for three minutes, and then cut out. Read more

absolutely! if they experiment and ratings DROP, just forget it. we'll do our complaining and NBC will have emphatic evidence that says we're all wrong. but based on the numbers that NBC's research team has put out? and the gallup poll stuff? I think they're actually just leaving money on the table. Read more

I'm assuming in Rio they'll finally have their shit together? It's actually only an hour ahead of the East, so they should be able to have it *mostly* live at night. But it's probably going to be a mess again for the winter games in 2014 in Russia. Unless somehow the streaming works flawlessly? Read more

I didn't even know about that. But if they have the model already in place, all TAKEN CARE OF guys. Read more

thought about it after i posted! Read more

This only further illustrates why NBC is dumb here http://sportsonearthblog.com/2012/08/08/for-dick-ebersol-its-simple-were-here-to-make-great-television/. NBC's own research says that people who watch a livestream will also come back and watch it at night. And now people are also saying: Sure, we'd love to watch it… Read more

Oh god. With two weeks pounding away at NBC, almost forgot about our friends at ESPN. It makes me dizzy. Tebow, popular. ESPN, covers incessantly. Tebow, more popular. And so the dizzying, distorted cycle continues. Read more

Yeah, feel for the west coasters! And I have a feeling NBC (and its cable channels) will not fix this. It's really up to whether its infrastructure can handle the livestream. Read more

I don't think there'd be one person who'd have a problem for troops overseas to watch it first? I don't even think NBC can manage a way to rationalize the choice to bump AFN's coverage. And they'll rationalize anything involving the Games! (See here:… Read more

i love this (but i think i also love joey porter for doing that too?) Read more

truly amazing. Over the last few days, I've had to rub my eyes and say: Wait, we really all should be watching this! Read more

+1. and i think we'll end it there. 3.5+ hours of mastery Read more

He had his hitting partner do the flag business. But I didn't see him there, either. Read more

wait. did the berets do it? So this means you're going to like the American oufit, huh? Read more

They really are treating this like the Thanksgiving Day Parade. "Here's Tunisia [pause]. This is where...the Arab spring started." Read more

OK, Nick. We're in the Ts. Can you give my your favorites tonight? Why? Read more

Oh Irina. You wrote a big story for The Atlantic. On this boxer: http://www.theatlantic.com/magazine/archive/2012/06/american-sweetheart/8971/ Read more

tacky like a Russian by way of Florida then? Check. That seems right. Read more