At tWWL's lab, focus groups decked out in wires watch ESPN and researchers monitor their eye movements, heart rate and skin conductivity. Sounds like torture! Testers are supposed to be anonymous, but if you want to blow the whistle... [USAToday]
At tWWL's lab, focus groups decked out in wires watch ESPN and researchers monitor their eye movements, heart rate and skin conductivity. Sounds like torture! Testers are supposed to be anonymous, but if you want to blow the whistle... [USAToday]