If you want an idea of how NBA players feel about the Ball family and their Big Baller Brand apparel, I reckon Giannis Antetokounmpo’s reaction to seeing one of his fans in a BBB shirt is a good indication.
Antetokounmpo, while greeting a group of Greek fans before his game against the Nets in Brooklyn yesterday, was so dismayed at seeing a BBB hoodie in the crowd that he removed his own hoodie and gave it to the fan as a replacement (skip to the three-minute mark of the video below):
The kid is going to look great in that hoodie once he grows up to be 6-foot-11.