The Popeye of #brandawareness did a segment for ABC's Nightline on the "economy of kale" last night. Part of it included that bit up there of a munching, bovine Rovell. After he swallowed the hot new vegetable on the streets, Rovell wondered: "It doesn't taste the greatest, the texture isn't the greatest, but is that part of the whole...marketing of it?"
You can watch the whole thing here, but here's the bullet-point version.
h/t @EDSBS
[ABC]