I don't know how much beer costs at a Turkish soccer game, but I imagine the prices are just as exorbitant as they are here, and so I sympathize with this man's desire to sneak his own aclohol into the stadium. I admire his ingenuity as well, as it is no small feat to design an outfit that can conceal what appears to be an entire case of beers.
This man's quest was doomed from the beginning—what exactly did he think was going to happen, wadding through the gate while his beers clanked audibly inside his jacket?—but we will honor him still. He attempted something that we've all only ever dreamed of, and the only thing worse than failing is never trying at all.