NBCmetrics: After 22 Medals, NBC Finally Mentions South Korea For The First Time

During the Olympics, we'll be analyzing NBC's primetime coverage sort of the way we analyze SportsCenter in Bristolmetrics. We'll break down what countries the Peacock is talking about, and which athletes are getting the most attention.

Data for Friday, August 3 to Sunday, August 5

Twenty most-mentioned athletes:
Michael Phelps (USA, swimming): 133
Misty May-Treanor (USA, beach volleyball): 126
Usain Bolt (Jamaica, track): 101
Kerri Walsh Jennings (USA, beach volleyball): 82
Missy Franklin (USA, swimming): 53
Yohan Blake (Jamaica, track): 44
Carmelita Jeter (USA, track): 42
Shelly-Ann Fraser-Pryce (Jamaica, track): 41
Marta Menegatti (Italy, beach volleyball): 40
Justin Gatlin (USA, track): 39
Oscar Pistorius (South Africa, track): 35
Veronica Campbell-Brown (USA, track): 31
Matthew Centrowitz (USA, track): 31
Cassidy Krug (USA, diving): 31
Tyson Gay (USA, track): 30
McKayla Maroney (USA, gymnastics): 30
Sanya Richards-Ross (USA, track): 27
Wu Minxia (China, diving): 26
Allyson Felix (USA, track): 25
Laura Sanchez (Mexico, diving): 24

Countries, by number of mentions:
USA: 412
China: 66
Jamaica: 53
Great Britain: 52
Netherlands: 31
Australia: 31
Italy: 19
Russia: 18
Kenya: 14
Japan: 12
Germany: 11
South Korea: 10
Brazil: 10
South Africa: 9
Trinidad & Tobago: 7
Canada: 7
Austria: 6
Dominican Repuplic: 5
France: 5
Nigeria: 5
Hungary: 5
Romania: 5
Belgium: 4
Botswana: 4
Turkey: 3
Mexico: 3
Morocco: 3
Czech Republic: 3
Grenada: 3
Serbia: 3
Argentina: 2
Bulgaria: 2
Lithuania: 2
Ukraine: 2
Uzbekistan: 2
Switzerland: 2
Algeria: 1
Saudi Arabia: 1
Bahrain: 1
Cuba: 1
Denmark: 1
Ecuador: 1
Finland: 1
Poland: 1
Sweden: 1
Tanzania: 1
Tunisia: 1

Cumulative prime-time mentions and number of Olympic medals won, through August 5

USA: 972 mentions, 63 medals
China: 215 mentions, 64 medals
Great Britain: 133 mentions, 40 medals
Russia: 113 mentions, 42 medals
Australia: 103 mentions, 22 medals
France: 63 mentions, 26 medals
Brazil: 61 mentions, 8 medals
Japan: 58 mentions, 28 medals
Jamaica: 57 mentions, 4 medals
Canada: 48 mentions, 10 medals
Netherlands: 44 mentions, 10 medals
Ukraine: 30 mentions, 9 medals
Austria: 26 mentions, 0 medals
Mexico: 24 mentions, 5 medals
Germany: 23 mentions, 22 medals
Romania: 22 mentions, 8 medals
Italy: 22 mentions, 17 medals
South Africa: 17 mentions, 4 medals
Hungary: 12 mentions, 8 medals
Serbia: 10 mention, 2 medal
South Korea: 10 mentions, 22 medals [Note: NBC has still made no mention of the 22 medals; of the 10 times the network mentioned the country, six were in reference to the 2011 track and field world championships held there, and four were passing references to the women's volleyball team.]
Denmark: 7 mentions, 8 medals
Belgium: 7 mentions, 3 medals
Trinidad & Tobago: 7 mentions, 1 medal
Lithuania: 6 mentions, 2 medals
Cuba: 5 mentions, 7 medals
Dominican Republic: 5 mentions, 0 medals
Poland: 5 mentions, 6 medals
Tunisia: 4 mentions, 2 medals
Botswana: 4 mentions, 0 medals
Bulgaria: 3 mentions, 0 medals
Czech Republic: 3 mentions, 5 medals
Turkey: 3 mentions, 1 medal
Malaysia: 2 mentions, 1 medal
Belarus: 2 mentions, 8 medals
Argentina: 2 mentions, 1 medal
Uzbekistan: 2 medals, 1 mention
Switzerland: 2 mentions, 2 medals
Colombia: 1 mention, 4 medals
Spain: 1 mention, 3 medals
Morocco: 1 mention, 0 medals
Greece: 1 mention, 2 medals
Algeria: 1 mention, 0 medals
Saudi Arabia: 1 mention, 1 medal
Bahrain: 1 mention, 0 medals
Denmark: 1 mention, 8 medals
Ecuador: 1 mention, 0 medals
Finland: 1 mention, 0 medals
Sweden: 1 mention, 6 medals
Tanzania: 1 mention, 0 medals