Kraft is sponsoring the upcoming destruction of the Cowboys' old home, along with a children's essay contest where the winner gets to pull the trigger. Bet you wish you'd taught your kids to read and write now, eh Philadelphia?
Oh, and Kraft's dubbed the event the "Cheddar Explosion". Do with that what you will.
Irving officials approve 'Cheddar Explosion' of Texas Stadium [Dallas News]
Greatest Sports Contest Ever [Larry Brown Sports]
Enter The Awesome Contest With The Unfortunate Name [The Last Angry Fan]