Yikes, How Did All Of This Hype Get Into My UFC?

I thought the whole point of a staredown was that you weren't supposed to talk? This lively debate brought you courtesy of Quinton Rampage Jackson and Rashad Evans (somewhere, Vince McMahon Jr. is smiling).

It was just announced that Jackson will take on Evans at UFC 98 on May 23 (they're replacing the postponed main event between Frank Mir and Brock Lesnar. We think). And on Saturday they wasted no time hyping it, as you can see here following Jackson's win over Keith Jardine. Here's the somewhat NSFW video:

"I want my belt back!" may not be as catchy as "Can you smell what The Rock is cooking?", but it serves it's purpose. Then there's the grinning Joe Rogan looking on, leaving one to wonder, exactly what road is the UFC going down here? Are we getting close to masks and tag teams?

Fightin' Words [Newsday]
Rampage Jackson Would Like His Belt Back [Awful Announcing]